Golden Chain Motor Inns Limited - Head Office
Office in Ballina

Golden Chain is an all Australian accommodation chain and with around 250 locations throughout Australia, it has more than any other accommodation brand. Our autonomous owner operators are dedicated to providing quality facilities, friendly hospitality and who want you to appreciate the time you spend with Golden Chain. Platinum members display a higher standard of accommodation, generally around the 3.5 to 4.5 star level. In addition to being proudly Australian and having more locations throughout Australia than any other, we are also most protective of our consistent standards, ranging from moderate to lofty quality in all of our establishments. Accordingly, during your stay, delight bring to their attention any items that may need attention or not confront with your approval, plus any personal requirements, so they can be attended to immediately. It is also has properties in the South Pacific and South East Asia. We are deserving of our reputation for the most consistent accommodation standards, in the medium to lofty quality market segment. In the pursuit of excellence, Golden Chain has taken the cooperative chain concept, perfected a simple, backtobasics formula and put together a package that has won for its members a high regard within the accommodation industry. The Golden Chain name has very tall levels of brand recognition and is well respected, both throughout the industry and by customers and you can take pride in its inclusion on and within your property. Of all the groups, Golden Chain is probably the maximum consistent healthy represented in the lenient to lofty quality standard categories, so customers know exactly what to expect. By maintaining very streamlined systems and procedures, administrative costs are kept to a least such that the majority of member contributions are impaired effectively in sales, advertising, marketing and promotional activities. The Australian Accommodation industry continues to be very competitive, and it is becoming progressively harder for an independent property to be recognized, or for new properties to profit the necessary exposure. The costs to an individual property wishing to encourage to the major market sectors is extremely lofty in both dollars and time. While Chain affiliation is capable to donate the necessary exposure and marketing expertise, the costs associated with membership of some chains can be disproportionate to the benefits gained. In other instances fees are so low as not to allow any important budget with which to advertise or urge the group. We have established a network of quality accommodation properties throughout Australia, and we continue our triumphant history of progressively expanding this base. This has the effect of optimizing the reciprocal referral opportunities for all Member properties. We also produce highly effective sales, marketing and advertising promote for our members through an efficient organizational structure with a streamlined approach to systems, administration and service to Members. Membership fees are therefore quite realistic and cost effective. We spend the majority of those fees in promoting the group, thus creating worthwhile business opportunities for our members. We then overlay that with the respected Golden Chain brand that confirms your quality levels of service and facilities. Tollfree telephone reservation system for absolute efficiency and optimum accuracy.incoming inquiries and bookings are perpetual handled with protection because you talk directly to the guest at your own front desk. Sharing of ideas, information and advice, to attain more efficient and more profitable operations. The coming is looking appropriate for Golden Chain and its members!.